Batarus
Logo
Complete redesign of visual identification - from logo refresh
to the preparation of a comprehensive graphic system.
A facelift project aimed at modernizing the brand and adapting its image
to contemporary standards.
to the preparation of a comprehensive graphic system.
A facelift project aimed at modernizing the brand and adapting its image
to contemporary standards.
Client
Batarus is a company operating in the construction industry, specializing in the production and supply of concrete
of the highest quality. It supports both large infrastructure investments and smaller-scale projects,
emphasizing solidity, timeliness and reliability.
of the highest quality. It supports both large infrastructure investments and smaller-scale projects,
emphasizing solidity, timeliness and reliability.
Redesign
Color
The color identification is inspired by the material itself - concrete. The basic palette consists of
two shades of gray. The palette reflects the contrast between fresh, wet concrete and its
final, hardened form, emphasizing durability and the building process.
two shades of gray. The palette reflects the contrast between fresh, wet concrete and its
final, hardened form, emphasizing durability and the building process.
Wet concrete
Dry concrete
Typography
The typographic system is based on clean, sans-serif shapes that harmonize with
the brand character. Geometric construction and clear form strengthen the technical, professional tone of
identification.
the brand character. Geometric construction and clear form strengthen the technical, professional tone of
identification.
Construction
The logo is based on simple geometric forms,
referring to the rhythm of architectural structures.
The proportions used give it a balanced and stable character,
and the signet remains highly legible in various scales and formats.
referring to the rhythm of architectural structures.
The proportions used give it a balanced and stable character,
and the signet remains highly legible in various scales and formats.
Color versions
Catalog
